America's Kinkiest States
We ranked every U.S. state by a weighted mix of sex frequency, adult store density, Not Safe for Work (NSFW) content searches and kink-related search demand to see where curiosity is most pronounced.
New Mexico takes the top spot.
The top three states each scored above 83, but they got there in different ways. New Mexico led online NSFW searches, Oregon had the highest adult store density, and Arkansas balanced high search activity with high reported sex frequency.
BDSM dominates national search interest.
The study also looked at a curated list of 20 kink-related categories. BDSM was the most searched category nationally and ranked first in 47 states.
Fun fact: Only three states broke the BDSM most searched kink.
Delaware and New Jersey searched most for swinging, while New York searched most for face sitting.
See the top kink searches by state
Which state is kinkier?
Pick any two states to compare their overall score and the four data pillars behind the ranking.
Explore the results by state.
Hover over a state to see its overall rank, kink score and raw metric values.
See where your state ranks.
Open the full table to compare every state across the score and raw metrics.
See the full state ranking by metric
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Methodology
Each metric was standardized using a percentile rank method, then weighted to create the final kink score: Adult Store Density Per 1M Adults, 35%; Avg Sex Frequency Per Week, 25%; NSFW Content Searches Per 1k People, 20%; and Kink Searches Per 10k People, 20%. Higher values produced a higher overall score. Sources: Adult store density is based on OpenStreetMap locations tagged as shop=erotic, sex frequency uses NapLab survey data, and search demand uses Google Keyword Planner.