America's Kinkiest States
We ranked every U.S. state by a weighted mix of sex frequency, adult store density, Not Safe for Work (NSFW) content searches and kink-related search demand to see where curiosity is most pronounced.
New Mexico takes the top spot.
The top three states each scored above 83, but they got there in different ways. New Mexico led online NSFW searches, Oregon had the highest adult store density, and Arkansas balanced high search activity with high reported sex frequency.
The ranking is not just about one metric.
Some states rise because of search behavior, others because of physical adult store density or reported frequency. That is why high-frequency Alaska lands at #10 overall, while New Mexico leads despite not topping every category.
BDSM dominates national search interest.
The study also looked at a curated list of 20 kink-related categories. BDSM was the most searched category nationally and ranked first in 47 states.
Fun fact: Only three states broke the BDSM pattern.
Delaware and New Jersey searched most for swinging, while New York searched most for face sitting.
Search every state.
Use the table to compare rank, score and the four raw metrics behind the ranking.
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Four signals, one composite score.
Each metric was standardized using a percentile rank method, then weighted to create the final kink score. Higher values produced a higher overall score.
Adult stores
Adult stores per 1M adult population, based on OpenStreetMap locations tagged as shop=erotic.
Sex frequency
Average self-reported sex frequency per week, sourced from NapLab survey data.
NSFW searches
General adult content search demand per 1k people, sourced from Google Keyword Planner.
Kink searches
Search demand for a curated kink seed list per 10k people, sourced from Google Keyword Planner.